Marketing & AdvertisingMaximize Your Marketing Dollar:
United Spinal Association offers unparalleled marketing opportunities for products and services related to all aspects of spinal cord disabilities. Through our peer-reviewed journals, quality magazines, national conferences, specialized publications, and topic-specific programs, your message will reach the most sophisticated and best-informed health care audience in the country. With almost 7,000 members and thousands of allied researchers, physicians, health care professionals, psychologists, social workers, nurses, and policymakers, the United Spinal family represents a potent market of thoughtful buyers that understand the critical need to stay on top of new developments in services and technology for the spinal cord disability community. Below are a few of the exciting ad vehicles we can offer: Journals Magazines
Conferences
Specialized Publications Programs __________________________________________________________________
JSCM is the official journal of the American Paraplegia Society and publishes cutting edge research results and commentary covering every aspect of the practice of spinal cord medicine. It’s a “must-read” for anyone involved in the study or treatment of spinal cord disabilities. JSCM has a highly educated and sophisticated readership, eager to stay on top of all developments in their field; an ideal showcase for your products and services. Audience: Physicians, researchers, academics, psychologists, social workers, pharmaceutical professionals, medical equipment manufacturers, medical libraries, and individuals with spinal cord disabilities. Circulation: 1,750 Frequency: Published five times a year, plus occasional Supplements at the recommendation of the editor. Content: JSCM publishes peer-reviewed articles encompassing the field of spinal cord medicine leading to excellence in practice, education, research, policy development, and academic administration. Editorial content includes:
• Reviews • Clinical notes • Case reports • Technical perspectives • Editorials • Commentaries • Abstracts from literature For more information on rates, closing dates and mechanical requirements, contact our advertising team toll-free at 1-800-404-2898 Ext 237.
MSQR, the leading source of multiple sclerosis news, research, treatment methods, and coping strategies, is a joint publication of United Spinal Association and the Consortium of Multiple Sclerosis Centers (CMSC)/North American Research Committee on MS (NARCOMS). The journal has the widest circulation of all our publications and offers an excellent opportunity to reach a broad base of potential customers in the MS community. MSQR provides timely notices of all drug trials and research, treatment resources, and up-to-the-minute information on breakthroughs in the fight to cure MS and advances in the standard of care for people with MS. MSQR puts your message at the forefront of this important struggle and shares in the credibility of this widely-respected publication. Audience: Clinicians, physicians, patients with MS, comprehensive MS research and treatment centers, pharmaceutical corporations, and health care providers. Circulation: 23,500 Frequency: Quarterly Content: MSQR offers readers a rich menu of important and insightful articles on a wide variety of MS topics, including:
• MS Registry survey reports • Ground-breaking drug studies • Advanced treatment methods • Up-to-date news and information • Quality-of-life and human interest stories For more information on rates, closing dates and mechanical requirements, contact our advertising team toll-free at 1-800-404-2898 Ext 237. ____________________________________________________________________ Magazines Action is the official member magazine of United Spinal Association. It is the Association’s central information source on all aspects of the disability experience; it keeps our members connected with each other; and it reinforces our core beliefs that building an active, meaningful life, despite a spinal cord disability, is possible for anyone with the strength to believe it and the courage to make it happen. Advertising in Action links your products and services to a positive, knowledgeable, and life-affirming group of individuals undaunted by the challenges of a disability and willing to try anything that will help make their lives better. Audience: Members and friends of United Spinal Association––for over 60 years the premier disability rights organization serving people with spinal cord disabilities nationwide. Circulation: Over 10,500 Frequency: Monthly Content: Action offers comprehensive coverage of every aspect of life with a spinal cord disability with timely, lively, and informative articles, Editorial content includes:
• Assistive technology developments • Employment issues • Adaptive sports • Personal profiles • Kids issues • Women’s concerns • MS perspectives • Travel and accessibility issues • Legislation roundups • Legal developments For more information on rates, closing dates and mechanical requirements, contact our advertising team toll-free at 1-800-404-2898 Ext 237. Although the scope of United Spinal’s mission has broadened to provide support to all individuals with spinal cord disabilities, our foundation was built upon serving the veteran community and ensuring that these brave men and women receive the quality health care and benefits they deserve. Advertising in VetsFirst assures your message will reach a range of well-informed veterans and military and health care professionals with a variety of interests and backgrounds, while also demonstrating your support of our veterans. Audience: U.S. military veterans, military and health care professionals and providers. Circulation: 3,500 Frequency: Quarterly Editorial Content: VetsFirst has a vibrant mix of well-written articles of interest to veterans of all ages, including:
• Health care polls • VA news and benefits information • Military health care system updates • Medical treatment strategies • Drug advancements • Veterans’ resource For more information on rates, closing dates and mechanical requirements, contact our advertising team toll-free at 1-800-404-2898 Ext 237. ____________________________________________________________________ Specialty Publications Our single most requested specialty publication with over 250,000 copies informing corporate human resources departments, health care facilities, government policymakers, arts organizations, managers and operators of every type of public and private facility, as well as colleges, high schools, libraries, and concerned individuals nationwide. “Sensitivity toward people with disabilities is not only in the spirit of the Americans With Disabilities Act, it makes good business sense. It can help you expand your practice, better serve your customers or develop your audience. When supervisors and co-workers use disability etiquette, employees with disabilities feel more comfortable and work more productively.” Take advantage this unique partnership opportunity to add your corporate logo to this popular booklet that provides informative tips on interacting with people with disabilities. For more information, contact our advertising team toll-free at 1-800-404-2898 Ext 237.
Designed to help anyone become an effective self-advocate, Taking Action provides a unique promotional platform that reaches a committed and motivated audience. A self-advocate is “someone who is actively involved in getting what they want” and this process involves “research, outreach, follow-up and most importantly, dedication. The end result of advocacy efforts may not always turn out as you had planned, but the process of educating your audience, meeting with them, writing letters and using informative materials to make your point, will invariably make a change for the better.” As a sponsor of Taking Action, you link your corporate identity to this empowering booklet and your products and services get the attention of thousands of people who are determined to make a difference. For more information on partnership opportunities for Disability Etiquette or Taking Action please contact our advertising professionals toll-free at 1-800-404-2898 Ext. 237. Annual SCI Conference: Get your name on a terrific variety of conference programs, flyers, handouts, tote bags, stationary or novelty items and take advantage of sponsoring opportunities for numerous special seminars and social events at the nation’s largest annual gathering of medical professionals devoted to spinal cord disabilities. Over 2,000 attendees crowd three simultaneous conferences under one roof, hosted by the Tri-Association of professional societies––The American Paraplegia Society, The American Association of Spinal Cord Injury Nurses, and the American Association of Spinal Cord Injury Psychologists and Social Workers. Get three intensely focused days of targeted exposure for all your products and services. For details, contact our advertising experts toll-free at 1-800-404-2898 Ext. 237. ____________________________________________________________________ Programs ABLE to Travel is a specialized travel service offered exclusively to United Spinal members and focusing on ensuring that our destinations and our transportation options for business and leisure trips are fully accessible. Sponsorship opportunities with ABLE to Travel offer a variety of prime print ad and logo spots on brochures, ticket pouches, luggage tags, itineraries, etc. that will stay with clients throughout their trip. In addition, advertising with our ABLE to Travel program demonstrates your corporate commitment to accessibility for all. United Spinal’s knowledgeable travel agents and accessibility experts are a main component to our success and our years of experience serving the spinal cord disability community, combined with your products and services, makes for a winning combination. For more information, contact our advertising team toll-free at 1-800-404-2898 Ext 237. With approximately 11,000 new cases of spinal cord injury reported in the US every year, we believe that education, especially for children and young adults, is one of United Spinal’s most important goals. The Stay Safe program targets families, schools and educational institutions, and corporations nationwide in an effort to promote spinal cord injury prevention and child safety. Through presentations by United Spinal members and staff at clinics and schools and the distribution of our popular educational pamphlets, children gain a basic understanding of how spinal cord injuries occur and simple precautions they can take to avoid an injury. A Stay Safe sponsorship allows you to target youths, teachers, parents, educational institutions and corporations through a positive, universal message. For more information, contact our advertising team toll-free at 1-800-404-2898 Ext 237. Guided by the belief that the physical and psychological benefits of athletic competition are no different for people with disabilities than anyone else, United Spinal Association sponsors an inspiring lineup of adaptive sports teams such as wheelchair softball, tennis, rugby, basketball, and track meets and we host tournaments and local competitions year-round. These well-attended events include professionally-designed programs and promotional materials that are an ideal vehicle for your message, as well as venue-specific opportunities for signs, banners, and other large-scale advertising platforms. We are also closely affiliated with professional franchises such as the New York Yankees, the Rangers, the Jets, the New Jersey Nets and the United States Tennis Association, which puts your logo right up there with some of the best-known pro teams and sports stars in the country, guaranteeing that your products and services share in the attention and excitement that these outstanding organizations generate. Finally, we also offer “clinics” on a regular basis where we introduce adaptive sports to both children and adults in venues around the country. These events are yet another opportunity to link your name with an important and much-needed service. The benefit of sports for individuals with disabilities is proven anew with each generation; your company image can only benefit from an association with these uplifting events. For more information about opportunities with our Adaptive Sports, ABLE to Travel and Stay Safe program, contact our advertising team toll-free at 1-800-404-2898 Ext 237. |
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