United Spinal Association today announced a new partnership with Ivycorp, makers of a cloud-based multi-channel group communications platform called Ivytalk, to assist the organization with integration of short message service (SMS) technology in its future outreach efforts.
“Ivytalk will be invaluable in helping United Spinal ensure we are well-equipped to engage our members, donors and partners on a variety of digital platforms well into the future,” said Tom Scott, chief marketing officer at United Spinal.
Ivytalk features include business class messaging that allows staff to connect by email, SMS and IP that can be integrated with existing communications; and virtual phone lines that can connect directly to customers to deliver promotions.
“Our partnership with United Spinal Association illustrates the power of our mission – enabling conversations that were previously difficult or impossible and putting information in the hands of the right people at the right time for a positive impact – saving time, saving money and improving lives,” said Mary Jesse, founder and CEO of Ivycorp.”
This year, United Spinal plans to integrate Ivytalk for its #GivingTuesday campaign––culminating on December 2nd––to attract new supporters to its mission of assisting people living with spinal cord injuries and disorders across the country.
#GivingTuesday is primarily a social media fundraising campaign revolving around the holiday season that brings together the nonprofit community to raise awareness on the work they do.
United Spinal is working directly with Ivycorp to enable its supporters to join exclusive groups via an online form that will share messages via email and mobile devices on how they can support United Spinal’s #GivingTuesday campaign.
“Our goal is to utilize Ivytalk in our Giving Tuesday campaign outreach this year and to begin establishing a new donor base,” added Scott.