Cheerios Honors Veteran Wheelchair Games Champion
U.S. Army veteran David Fowler, of Cinco Ranch, TX., was the gold medal winner in power soccer, power slalom, Power 200 and Power Chair Relay at the 2007 National Wheelchair Games held in Milwaukee, WI.
Fowler is one of 12 gold medal winners from last year’s National Veterans Wheelchair Games who will be featured on Cheerios cereal boxes. Photographs of these athletes in action will appear on the back and side panels of Cheerios boxes to be released this month.
The special edition Cheerios boxes, featuring top wheelchair athletes in events ranging from track and field, archery, swimming and basketball, will be sold in military markets and VA Veterans Canteen retail stores. The Veterans Canteen Service provides food and retail services to VA-enrolled veterans across the country.
Apparently, Cheerios really is the “breakfast of champions”.
April 18th, 2008 at 12:18 am
How do you select the gold medal winners to be placed on a cereal box? I work with paralyzed veterans who participate in the NVWG and other wheelchair sporting events and feel they are the type of athletes who should be spotlighted as Cheerio Champions. Thanks for this excellent program.